Saturday, January 2, 2010

New Year, New Rules

Well, a big thank you to all who boarded the HypnoVessel New Year's Eve day and helped propel the ship to its busiest day of the year. It was one (1) helluva way to end the year! Starting Monday you will notice a few changes and as the winter yields to spring you'll notice yet more. First of all, don't show up until 8am, cause thems the new starting times. Next, don't show up at all on Wednesdays, and finally don't get too attached to your macchiato on Tuesdays either. Sit down, it'll be alright, here's the deal...
2009 was a great year for us; so many new developments, a roaster stretching its legs, amazing drink building, and the east coast's sexiest baristas, who finally gave the captain a chance to avert his eyes from the day-to-day and look to other matters...including the books. Contained within were many head scratchers, and now that my eye patch is lifted I must react to the prevailing winds. Coffee is a volume business, and when the good ladies and gentlemen of occupied America are playing in our backyard the volume is there, and the numbers work; sometimes really work. The rub lies when those good denizens head home and we are left with only one (1) another. So many of those denizens ask, "what are you doing here?" and I point out of the HypnoVessel's porthole and say "that", but the questions rattles around in my head too. When those good men and women head home to receive their latte from a Janet Jackson head-set wearing twenty-something in a drive-through window and wonder why it isn't nearly as wonderful as the drink they had at HypnoCoffee, I open and shut-down a vessel that sees only the few scurvy dawgs brave enough to sail these waters with me. We are enough for so many things, just not a seven (7) day a week coffee shop. As I dig further into the reality that is HypnoCoffee certain changes will undoubtedly come about, and I will do my best to to reach a "break-even" point that satisfies us all. Does this sound like a sun-stroked sea captain smelling mutiny, or a seasoned skipper hugging the coast and keeping safe portage within sight as the seas turn ugly?
Of course, I expect ear and email fulls of your comments and ideas, keep 'em coming, but do not expect to read your rambling here on this post. This isn't an open discussion, this is a state of the union speech, and it ain't always cake and ice-cream.

1 comment:

Anonymous said...

Whaaaaaaaaaaaaaaaaaaaa! Hiccup.....Whaaaaaaaaaaaaaaaaahahahahahahaaaaaaaaaaaaaaaaaaaaa! *sob* Whawha....